I spoke today to two very different groups. In the morning I talked at UIC to mostly nonprofits and public sector organizations. I have to say it's inspiring to hear from people who use word-of-mouth marketing to promote good stuff. I spoke for example to several folks from ISAC (Illinois Student Assistance Commission), a state agency that gets kids to go to college. Grassroots marketing in action! I hope to write about them more one day. In the meantime, you can read about the event here.
In the evening I spoke at Northwestern university to the Kellogg Marketing Club. I love marketing, and it was clear that these business students love the topic too. It was a terrific crowd and we had lots of fun together.
A word about Chicago weather in April. Let's just say that our solar panels didn't collect too much energy today. I'm hoping for some sun tomorrow!