My fall book tour will focus on how word-of-mouth marketing can help promote positive change around the world. I'll be giving talks in Los Angeles, London, Hamburg, Stockholm, Warsaw, Istanbul, Sydney, Philadelphia, and Las Vegas. What I hope to do is have a "good buzz" story from each of these cities. An example for what I'm looking for is a story I reported from Chicago a couple of weeks ago.
If you know of any examples for how buzz is being used to spread the word about education, health or other good stuff, I'd love to hear from you!