Saturday, April 11, 2009

Greasing 101 (Day 6)

A quick visit to Zingerman’s in Ann Arbor and we hit the road to Bloomington, Indiana. On the way we had to find grease for Tootsie, and after a few disappointing experiences, we finally hit gold in Fort Wayne, Indiana. Finally, I had a chance to get my first lesson in greasing. My job was to get the grease from the grease trap, inspect it for quality, and pour it into another container. You don’t have to be an expert to see the difference between good and bad grease. Good grease is kind of translucent with no milky stuff in it. (i.e. no animal fat). Bad grease is the opposite. It’s also not difficult to see how involving NOLS alumni in this process creates buzz. Anyone who does something like this will tell all his friends about it. I know I will.

With fresh and delicious grease in her system, Tootsie had a smooth ride to Indiana University at Bloomington where we’ll spend Sunday and Monday. BTW, on our way there we stopped for a quick dinner at White Castle. I asked the young woman behind the counter about their special event for Valentine’s Day and she said that it’s becoming very popular. On Valentine’s Day, you can make a reservation at White Castle. When you arrive, a hostess leads you to your reserved seat and lights candles for you and your partner. A romantic dinner at White Castle. Sometimes (but it's rare) you can create buzz by doing something so far from the brand’s core, so absurd, that it works.

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