The Anatomy of Buzz

It's been a week since the publication of my new book with Itamar Simonson: "Absolute Value" and the book is getting a lot o...

We've been working on this book for several years and it's coming out soon! (February 4th to be exact). If you're looking for ...

Try to guess: What percent of adults in the U.S. have... Posted comments, questions or information about health or medical issues on a websi...

Over the past few weeks, I’ve been reading Guy Kawasaki’s new book Enchantment , but now that I want to write about it, I can’t find it anyw...

I've written before about how this company builds buzz (both in my book and here: Seven Elements in Toms Shoes Buzz ). In September the...

About 30% of negative word of mouth comes from people who never owned the product that they were talking about. If you’re a marketer, I’m...

This week is the 10th anniversary of "The Anatomy of Buzz" and it's a good opportunity to look back at some of the predictions...