Nice Buzz for "Absolute Value"

It's been a week since the publication of my new book with Itamar Simonson: "Absolute Value" and the book is getting a lot of attention: James Surowiecki wrote Twilight of Brands in the New Yorker. Andrew Hill wrote about the serial adultery of the modern customer in FT.com. David Vinjamuri reviewed the book on Forbes.com, and Paul Marsden wrote about it on Digital Intelligence Today. We were also interviewed on Fox Business, the Street.com, NBC, NPR, MSNBC and other media outlets. The nice thing is that all this media coverage gets people talking on Twitter, Facebook and beyond. When we wrote the book, we were hoping it would generate a lively discussion, and this indeed seems to be happening! The book's web site is www.absolutevaluebook.com