Saturday, May 14, 2011

New Report Regarding Online Health Information

Try to guess: What percent of adults in the U.S. have...

  1. Posted comments, questions or information about health or medical issues on a website of any kind?
  2. Read someone else’s commentary or experience about health or medical issues on an online news group, website, or blog?
  3. Watched an online video about health or medical issues?
  4. Followed their friends’ personal health experiences or updates on a social network site?

A new report from The Pew Research Center provides some insight into this. Scroll down to see the answers...

1. 4%
2. 25%
3. 19%
4. 11%

How did you do? As someone who spends too much time online, I was surprised by these numbers. As much as I remind myself that not everyone is like me, I sometimes overestimate online activities. So this study is a good reminder. Don't get me wrong: online resources are a significant source for health information (59% of adults have looked online for health information), but even with the proliferation of mobile and online opportunities, "most adults’ search for health information remains anchored in the offline world. Most people turn to a health professional, friend, or family member when they have a health question; the internet plays a growing but still supplemental role – and mobile connectivity has not changed that."

Lots of interesting numbers there. To download the full report use this link (pdf)

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